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Death By Promotion: Getting Real About the Costs to Authors and Readers in the Current Marketing Environment

My name is Heidi Cullinan, and I’m here to write stories and publish books. I’m not here to market. I’ll do a little of that because one must, because there is no cultural bulletin board right now my books can exist at, especially not mine as I’m a bit niche and still largely in my […]

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Lighthouses: Who I’m Writing For

I’m writing this blog post as a running start as I finalize the last drafts of Sleigh Ride, Book 2 in the Minnesota Christmas series. It’s due in a week, and its completion comes on the heels of turning in Fever Pitch, which I’d wanted completed by December 1 and turned in January 10, only five days before […]

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If You Build It, They Don’t Necessarily Come: The Heaven and Hell of Marketing a Book

Warning: this post is long and all about publishing. Possibly boring, do not feel bad if you skip or bail. I have this thing I do where I troll online booksellers, the NYT list, the USA Today list, and every goddamn list there is out there to follow. I watch Bookscan (nearly useless for me […]

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Now is the time on Sprockets when we dance.

It is a sad thing that before I begin this blog post that I must give some education. I know any of my contemporaries already know what that post title refers to, but here is the sad truth, compadres: we are old, and the younglings don’t know what the fuck a Sprocket dance is. Younglings, […]

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Dogma is Death and Doubt is Your Friend: How to Turn Your Inner Critic Into Your Best Beta

Yesterday was not my best writing day, or day in general. It actually ended with me getting in at least minimum word counts on both NaNoWriMo novels, but the little bit I managed on Fever Pitch in particular was a huge battle. Sleigh Ride would have been a walk in the park, but I had to […]

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Of Stories and Spines

I had this vision when I began my summer of taking time at least once a week to blog, especially about writing process and about being a reader, because I pretty much walk around with essays on both topics blooming in my head constantly. The facebook page has been pretty good, actually, but I meant […]

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Better Than Love is a goddamned book

Friday around 10:30PM, I finished a “truck draft” (if I’d been hit by a truck, they still could have published the book, though it’d have been a bit rough) of Better Than Love, and yesterday at around 9:30 I got done with the book placenta, which is all the not very sexy but very important stuff […]

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PSA: Back Up Your Work

Last week I only wrote a little bit, because I was prepping for a big fat sequence I would eventually take all day Friday to write. It was 5800 words. It was one of those gigs where I finished and thought, “This is possibly one of the best things I’ve ever written.” It was a […]

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The Definition of Success

Yesterday on my Twitter stream, someone posted what appeared to be an auto-reported update from an app describing how many follows and unfollows that account had received in the last twenty-four hours. The poster was a book blogger, one who takes her charge very seriously, and I’m certain she’ll find the app a useful tool […]

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Big news about the Special Delivery series: Old Blue is taking a drive

If you go to Amazon, B&N, and the usuals right now and try to buy Special Delivery, you’ll only have the option of picking up a handful of paperbacks, and before long those will be gone too. The book is, as of today, out of print. PLEASE REMAIN CALM. Special Delivery and Double Blind are on […]

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