Hey @NASCARonNBC, I’m not soft, just pissed as hell. Pull the #GlutenFree Mocking Ad.
NBC is airing an ad during the Superbowl featuring this natty gentleman on the left mocking people with Celiac disease and gluten sensitivity. If you’re already mad and just want to tell them off, here’s the petition, here’s another post about the issue, and here’s the ad itself.
If you’re not sure why this is a big deal or you think people who can’t eat gluten should be laughed at, I’m going to encourage you to read on. If you’re from NBC or NASCAR, I really, really want you to read on.
I’m writing this blog post from my desk, eating certified gluten free cereal with vanilla flax milk. I have (dairy-free) creamer in my coffee because while I’ve been doing a lot better, the last few weeks I sort of downshifted back to body train wreck, and in an effort to chill out my stomach, I’m culling acidity in my food. I can’t bear to cut out coffee entirely, so I’m cutting back and adding milk.
The kicker is, this go-round my problem is I’m not noticing when my body is in pain, because it’s so conditioned to feeling like crap I have to go by secondary warning signs. If you’ve read my blog a lot, you know what I’m talking about. Because I’m hoping a whole bunch of you share this, I’ll do a quick recap: for the past ten years I’ve been fantastically sick. Last year I had two surgeries, one emergency, and three trips to the ER. Before I got my actual diagnosis last year—severe, stage four endometriosis—I had a full buffet of horrible diseases floated in front of me. MS. Fibromyalgia. Cancer. Arthritis. Several others with scary names I’ve blocked from my memory banks. I couldn’t walk at times. I doubled over in pain a lot. I missed a lot in ten years. I’m on the downhill side now, but for a long, long time, I was a very miserable person.
During that nasty slide into deeper caverns of health hell, I developed a myriad of allergens and food sensitivity. I’ve lost track of all the special diets I’ve been on. All I know is they would all work for a while, and then they wouldn’t. All until one. When I was waiting for the blood tests to come back to tell me whether or not I had MS, I couldn’t bear to sit still, so I did homework. I read in several instances where modifying diet severely could help alleviate the symptoms, and it was mostly healthy eating with gluten free tacked on, so I tried it. It was very hard and frustrating, but it kept me busy while I waited to find out which of the four horrible diseases they were testing for I in fact had.
Before the first weekend was passed in my gluten free experiment, I not only felt better, but on Sunday evening I stood in the kitchen with tears down my face as I felt nerve sensation return almost fully to my feet. Though within four months I would spiral downward again—cutting gluten doesn’t stop diseased cysts—that diet modification gave me so much of my life back I don’t have words to describe it. And I make a living describing with words.
Many of my allergies and sensitivities have abated, though none have vanished. I can indulge in moderate dairy and egg, and I don’t have to clean my house every ten days top to bottom to keep dust mites in check (every month is okay now), but I still have to have casings on my pillows, and I still can’t have gluten. I can tolerate mild exposure, but not direct. My very recent digestive tract adventures have basically told me to cool it for awhile, to get used to the idea that as much as I miss wheat bread, I might never get it back.
What I have back, though, is my life. I never fully lost it, but I’m getting it back in a real, honest way. It comes at a cost, though, and it’s a very stupid one. Because there are people like NBC and NASCAR who think this is funny. Or made up. They think my sensitivity and the literally life-threatening exposure of Celiac sufferers is great fodder for an ad in a major market. Apparently sick people make great targets.
Not this one.
I have a long, long list of words I’d like to hurl at you, words NBC is so lily-livered over they would have to bleep from their oh so butch NASCAR broadcast. So let me tell you this. I’m not soft. I spent a decade getting sicker and sicker, carried more pain than anyone so clueless and callous as to design, star in, and approve that ad could imagine. I have vomited from pain. I have passed out from pain. I have swallowed pain and attended weddings, conventions, vacations. I’ve strapped on heels and walked on numb feet with a smile because that’s what my job demanded. I’ve bit my cheek until it bled and pasted on a smile as I lied to my daughter and assured her I would be okay, when I wasn’t sure if I actually would. I’ve raised a child. Counseled friends. Written twenty novels. Built a career. Loved and lost and lived a life.
Yes. I’ve cried because I’ve been to events where I couldn’t eat a single thing, stood there hungry and miserable and in pain but didn’t let anyone know. That crying came when I was alone or with friends. Yes, it’s true—some misplaced breadcrumbs can still knock me on my ass.
This doesn’t make me soft.
Soft is laughing like Beavis and Butthead and reaching for an easy joke, mocking people will serious illness because somehow you think this will get you an audience. Soft is being so ignorant and uninformed you don’t do any research before you make an ad. Soft is being so tone deaf it’s going to take us shaming you in public to know how to behave.
Pain has carved knives into my blood. I am not soft. You, however, are unbelievably stupid. Pull your insulting, incorrect ad. And if this is all you have to recommend your sport and your network? You have a great deal of soul searching to do.
Sign this petition to tell NBC to pull this ad. Read this post for facts about Celiac, a link to the ad, and another argument about why this ad is a kick in the gut to people who truly don’t need that kind of insult.